New mobile phones, and new mobile features, are released every week. It’s a cluttered, noisy market.
So when Samsung asked us to help launch their Wave handset, we needed to find a fresh approach.
Instead of focusing on a list of features, we focused on one: social media. The Wave aggregates all
your social media into one, user-friendly interface. So you can know more about your friends than ever
before. In fact, if you’re not careful, you may know too much…