Mr Know-it-all.

The Problem

New mobile phones, and new mobile features, are released every week. It’s a cluttered, noisy market.

So when Samsung asked us to help launch their Wave handset, we needed to find a fresh approach.

The Solution

Instead of focusing on a list of features, we focused on one: social media. The Wave aggregates all

your social media into one, user-friendly interface. So you can know more about your friends than ever

before. In fact, if you’re not careful, you may know too much…