Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
We've just commissioned this cool trophy for a competition aimed at promoting our new Soothers website to influential bloggers. We may be biased, but we think it’s pretty freakin’ cool – who wouldn’t want one of these on their desk?
In the red corner, weighing in at a mean 200 pounds, our very own junior creatives, Lee Phillips and Mel Stevens.
In the blue corner: a junior team from Cubed Communications who we’ve never met.
The brief? Make cask wine cool.
Will they cover themselves and the agency in a rainbow-threaded cloak of glory? Or will they be left to drown in a bitter cocktail of Coolabah and redundancy? Come down to The Brood Box, 8 Rankins Lane, Melbourne on the 19th of August at 6.30pm and find out.
In 2009 Soothers, in partnership with Nova100, launched their get “Get Sooth-o-nated” campaign promoting a series of live Pop-Up concerts featuring both national and international bands playing in unusual locations.
To extend this and open it up to a wider audience we created a website, soothers-sounds.com.au, where anyone can come and create their very own Virtual Pop-Up Concert.
The mechanic is simple, all you need to do is choose a location for your venue using Google Maps and give it a name. Then, and here’s the fun part, using YouTube, people you get to choose five songs that relate to the theme of your venue.
What’s more, we've created a purpose built Augmented Reality Layar application for use with Android and iPhone 3GS phones that allows you to create and view the venues in real world locations.
We're very proud of our latest iPhone App. 'Car Inspector' is now available in the App Store, and it's already doubled its targets. The NRMA Insurance 'Car Inspector' app is a great example of branded utility. It allows you to instantly compare the latest safety, environmental and security information between any new cars in Australia. You can read more about it here or here. Check it out in the App Store and feel free to rate it.
Whew! As this week progresses, the speakers just get better. Today was director Spike Jones and Mark ‘Facebook’ Zuckerberg. I was trying to be diligent and take notes for you all on my iPhone. In a nutshell, Spike was inspiring. Zuckerberg was too, and just a little bit scary with his subtle world domination plans.
Here's my notes from Spike on creativity:
Best ideas come from a single voice, small group. Search the parks in every cities, there are no statues to committees. No is the most powerful thing you have as a creative person. It's up to you to protect your creativity and your beliefs by using that word wisely. Stop working every now and then. More input = more output. You know when you've found the essence of the idea. Is it exciting? If it's not, and you know it in your gut, don't do it. It will always go horribly wrong.
Mark on Facebook, the future and ads:
They have 1 million developers across the world. 500 million users in six years. He met the British Prime Minister, working with governments and law makers. He thinks Advertisers are operating like developers on Facebook. He likes the Nike World Cup campaign, Starbucks and Toy Story 3. Social bookmarking available with new plugins, so you can now see what your friends are doing across the web. Anywhere. Location based Facebook is coming. The future is highly personalised.
In other Cannes news, the Australian Beach Football team did very well. Hannes helped lead the team fairly close to victory. Beaten by the Dutch. However, I actually think hangovers might be to blame!