Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
The Mark offices have been a little tense over the last few days.
Ever since our Movember Games Chrome app went live, the level of competitiveness has gone from friendly to downright not-so friendly.
Made in conjunction with Chrome and Movember the games promote the month of Movember by utilizing the latest browser technology in a fun, innovative and addictive way.
The app was built by our friends at MAKE, Mark’s sister digital and production agency, and will feature four games to roll out over each week of Movember.
Starting with the Lame-Mo, where players must lift and balance a barbell on their top lip, each game follows the progression of Mo growth throughout Movember. All you need to play is a face, a webcam and to have downloaded the Google Chrome browser.
Currently Mark CD Hamish Stewart holds the Lame-Mo record at 25 sec. But many feel this cannot be considered official, as we had to take Hamish’s word for it.
We recently launched our new campaign for Australia's leading group-buying brand LivingSocial.
Tasked with creating a flexible campaign that would differentiate LivingSocial from the competition and create strong brand awareness, we drew inspiration from their logo to create four joyfully animated characters.
In a series of animated spots the characters depart their hum-drum everyday world to enjoy a wide range of life-enriching experiences bought through LivingSocial.
To accompany executions on TV, cinema, radio and outdoor, we also created a versatile 'sonic tagline' that captures the energy of the visuals. The phrase 'make life more' is followed by a wide range of different sound effects, each conveying a positive emotion experienced as a result of taking part in a LivingSocial deal.
From the 'wahoooooo' of skydiving and the 'laaaaaaaaa' of karaoke to the 'mmmmmmm' of half-price pizza. These taglines are not only ear-catching on TV and radio, but visually arresting in print and outdoor, where they fill the whole side of a bus.
The brand re-launch campaign has been a joy to work on from day one and we're all super-excited about where we'll get to take it next.
Big shout outs to our friends at Teaspoon Films in New Zealand, Noise International in Glebe and FSM Post Production for helping us bring our vision to life with such panache.
MARK, in conjunction with Google and Sydney Opera House, has produced the world’s first interactive live stream.
FRONTROW is a custom-built YouTube gadget that gives viewers the option to interact and take photos of selected events being streamed live from the Sydney Opera House during VIVID LIVE 2012.
It’s the first gadget of its kind to give users the ability to pan, zoom and capture photos. They can then crop their photos and apply custom filters so they’re ready to share with the world on Google+, Facebook and Twitter.
The event kicked off on Friday the 25th of May streaming Lighting The Sails followed by; Imogen Heap, The Temper Trap and culminating with Amon Tobin on Saturday the 2nd of June.
We’re delighted to announce that Mark has been ranked the 8th best DM Agency in the world, according to the Won Report.
The Won Report is an annual ranking of agencies worldwide based on their effectiveness and creativity. It’s generally considered the definitive global ranking of agencies within the industry, so it's great to be recognised for all the hard work that's gone into the year.
But enough about us! A big shout-out to our clients - we wouldn’t be here without you, so thank you.
And next year, let's make it numero uno. Hasta la vista Arnie!