Meet Mr Knowitall. Thanks to Samsung's new Social Hub, he knows everything about everybody in his social life. To check out this latest piece of interactive, online entertainment from the M&C Group, visit mrknowitall.com.au starring you and your FB friends.
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Some people are a little worse for wear today, after celebrating our record award haul at the Effie Awards last night. The prestigious AFA Effies celebrate the year’s most effective advertising campaigns. We scooped two golds for The Qantas Frequent Flyer 'Time to Choose' campaign, while the M&C group collected two Bronze Effies for the Optus ‘Tape Recorder' campaign and the Optus ‘Prepaid' campaign. An outstanding result from the team; truly hangover-worthy.
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A recent article from eConsultancy (2010) found that digital marketing will account for 24% of all marketing spend this year. Despite this growth, the industry as a whole still finds it difficult to correlate the success of their marketing initiatives.
Mark is different. We aim to quantify the success of every piece of digital work, be it a banner or campaign. To achieve this, we place a strong emphasis on leveraging all forms of Data in both our campaign planning and optimisation.
But one of the problems with Data is that it's pretty hard to digest. That's why we love this foursquare data visualisation from Movity.com. It basically visualised the foursquare data of one of our team @calebo, as he checked into all his fav foursquare locations. You can see it in action here. Can you guess where he's been going?
Author: @mitch_alison
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We've just commissioned this cool trophy for a competition aimed at promoting our new Soothers website to influential bloggers. We may be biased, but we think it’s pretty freakin’ cool – who wouldn’t want one of these on their desk?
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Ding ding ding!
Ladies and Gentleman. It's time for the Young ADMA Creative Slam Down.
In the red corner, weighing in at a mean 200 pounds, our very own junior creatives, Lee Phillips and Mel Stevens.
In the blue corner: a junior team from Cubed Communications who we’ve never met.
The brief? Make cask wine cool.
Will they cover themselves and the agency in a rainbow-threaded cloak of glory? Or will they be left to drown in a bitter cocktail of Coolabah and redundancy? Come down to The Brood Box, 8 Rankins Lane, Melbourne on the 19th of August at 6.30pm and find out.
Free booze.
Check out the Facebook page.
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