Mark makes life more oooooooh! for LivingSocial.
We recently launched our new campaign for Australia's leading group-buying brand LivingSocial.
Tasked with creating a flexible campaign that would differentiate LivingSocial from the competition and create strong brand awareness, we drew inspiration from their logo to create four joyfully animated characters.
In a series of animated spots the characters depart their hum-drum everyday world to enjoy a wide range of life-enriching experiences bought through LivingSocial.
To accompany executions on TV, cinema, radio and outdoor, we also created a versatile 'sonic tagline' that captures the energy of the visuals. The phrase 'make life more' is followed by a wide range of different sound effects, each conveying a positive emotion experienced as a result of taking part in a LivingSocial deal.
From the 'wahoooooo' of skydiving and the 'laaaaaaaaa' of karaoke to the 'mmmmmmm' of half-price pizza. These taglines are not only ear-catching on TV and radio, but visually arresting in print and outdoor, where they fill the whole side of a bus.
The brand re-launch campaign has been a joy to work on from day one and we're all super-excited about where we'll get to take it next.
Big shout outs to our friends at Teaspoon Films in New Zealand, Noise International in Glebe and FSM Post Production for helping us bring our vision to life with such panache.
Here are the first three TV spots and radio ad.
Retail ad - Pizza Hut $2 Pizza Mia
Brand Radio ad.