Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
The Google ‘Build with Chrome’ campaign continues its dream run, picking up the AdNews Digital Campaign of the Year at the recent AdNews Agency of the Year Awards 2012.This award is the latest to recognise the campaign that enabled millions around the world to build their own virtual Lego creations via the Google Chrome browser.
Late last year ‘Build with Chrome’ took out the highly coveted David Ogilvy Creative Award at the 2012 ADMA Awards, which recognised ‘Build with Chrome’ as the most outstanding creative execution of the year. The campaign also took out two Gold, five Silver and one Bronze at the same awards. At the B&T Awards, ‘Build with Chrome’ won Best Digital Campaign, and was recognised in IAB’s Creative Showcase and the FWA (Favourite Web Awards).
It’s always great to finish the year on a high, so it’s nice to have been recognised in some recent local and international awards.
We’re delighted to announce we scored 7 finalists in the upcoming One Show Awards, more than any other agency in the world. To back that up, we also picked up 2 Gold, and 1 Silver at the international Caples Awards in New York. In the Microsites category, we scored 2 of the 3 Golds worldwide – an amazing achievement.
At the local B&T Awards the M&C Saatchi Group was awarded NSW Agency of the Year, while Mark’s ‘Build with Chrome’ for Google won Best Digital Campaign.
IAB’s Creative Showcase recognises the best digital work in the country every two months. So we were proud that ‘Build with Chrome’ won round 7.2, while in the latest round, our latest Google campaign ‘Movember Games’ was just announced as the runner-up.
All in all it was a stellar 2012 for Mark and the entire M&C Saatchi Group, so we’d like to thank all of our amazing clients. Here’s to 2013!
It’s been a big year for Mark and at the 2012 ADMA Awards we were able to see the results of all our hard work. We were thrilled to walk away with 14 awards (19 across the Group) including the highly coveted David Ogilvy Creative Award, which recognised ‘Build with Chrome’ for Google as the most outstanding creative execution of the year.
‘Build with Chrome’ enabled millions around the world to build their own virtual Lego creations via the Google Chrome browser. The campaign took out eight other awards too, including two Gold, five Silver and one Bronze.
Also amongst the agency’s haul was a Gold, one Silver and two Bronze for ‘FRONTROW’ for Google Australia. During the Vivid Live festival, the ‘FRONTROW’ campaign had hundreds of thousands of people watching, shooting and sharing live events at the Sydney Opera House with a bespoke YouTube gadget that used world-first technology.
We also walked away with a Bronze in Creative for Nestle Purina’s 'Let Sandy Loose', a Facebook application that allows users to let Sandy the dog run riot across their friends’ Facebook pages.
All in all it was a great result for the agency, particularly given that the 2012 ADMA Awards attracted a record number of entries. Other awards included work for Amnesty International, Optus, Woolworths and the Saatchi Gallery.
Congratulations to everyone who contributed to the success of these campaigns and of course, to our wonderful clients.
Here’s the full list of what the agency took home:
David Ogilvy Creative Award
‘Build With Chrome’, Google Australia
GOLD, Art Direction, ‘Build With Chrome’, Google Australia
GOLD, Direct Response Digital, ‘Build With Chrome’, Google Australia
SILVER, Apps & New Development, ‘Build With Chrome’, Google Australia SILVER, Copywriting, 'Art Described', Saatchi Gallery SILVER, Creative Use of Technology, ‘Build With Chrome’, Google Australia SILVER, Brand Experience, ‘Build With Chrome’, Google Australia SILVER, Online Broadcast/Video, ‘FRONTROW’, Google Australia
BRONZE, Creative Use of Technology, ‘FRONTROW’, Google Australia BRONZE, Flat Mail, 'See the World through the Eyes of Picasso', Optus BRONZE, Social Media, 'Let Sandy Loose', Nestle Purina BRONZE, Websites/Microsite, ‘Build With Chrome’, Google Australia BRONZE, Websites/Microsite, 'Name Tunnels', Amnesty International BRONZE, Direct Response Digital, ‘FRONTROW’, Google Australia
GOLD, Publishing & Entertainment, ‘FRONTROW’, Google Australia
SILVER, Publishing & Entertainment, ‘Build With Chrome’, Google Australia SILVER, Retention & Loyalty, ‘Rewards for Everyone’, Woolworths Everyday Rewards SILVER, Brand Experience, ‘Build With Chrome’, Google Australia
BRONZE, Brand Experience, 'Name Tunnels', Amnesty International
The Mark offices have been a little tense over the last few days.
Ever since our Movember Games Chrome app went live, the level of competitiveness has gone from friendly to downright not-so friendly.
Made in conjunction with Chrome and Movember the games promote the month of Movember by utilizing the latest browser technology in a fun, innovative and addictive way.
The app was built by our friends at MAKE, Mark’s sister digital and production agency, and will feature four games to roll out over each week of Movember.
Starting with the Lame-Mo, where players must lift and balance a barbell on their top lip, each game follows the progression of Mo growth throughout Movember. All you need to play is a face, a webcam and to have downloaded the Google Chrome browser.
Currently Mark CD Hamish Stewart holds the Lame-Mo record at 25 sec. But many feel this cannot be considered official, as we had to take Hamish’s word for it.
Since it launched in July, thousands of people let their imagination loose and have built with LEGO bricks in Google Maps, changing the Australian landscape.
More than just heaps of fun, Build has been introducing people all over the world to the possibilities of the Chrome browser. It’s attracted quite a bit of attention from the awards community, too.
The project was featured as FWA’s Site of the Day on September 3rd – no mean feat when you consider the FWA (Favourite Web Awards) is widely recognized as the number one achievement for innovative web design.