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Ping-Pong by Noise.

Mark has created a digital DM campaign to help launch the first annual "Ping-Pong by Noise" inter-agency ping-pong tournament with a bang.

The piece comprises a specially designed iApp (pictured) that enables two players to ping it out via their iPhones on a dinky mini table. The centerpiece of the campaign is a Dean Tirkot-directed web film, shot in the style of a Nike commercial with a comical twist, starring Aussie table tennis legends Paul Pinkewich and Trent Carter.

The ping-pong smash will be held over three consecutive Thursday evening in May and June. The hefty prize pool includes $1,500 for first place, $600 for second and $300 for third, plus a stack of extra Noise-related items and spot prizes for best-dressed. The winners will also take away the priceless Ping Pong trophy and associated glory.

Check out the website for details.

Tags : Ping-Pong, Noise, Mark, Dean Tirkot, Paul Pinkewich, Trent Carter, Smash, DM, iApp