Ping-Pong by Noise.
Mark has created a digital DM campaign to help launch the first annual "Ping-Pong by Noise" inter-agency ping-pong tournament with a bang.
The piece comprises a specially designed iApp (pictured) that enables two players to ping it out via their iPhones on a dinky mini table. The centerpiece of the campaign is a Dean Tirkot-directed web film, shot in the style of a Nike commercial with a comical twist, starring Aussie table tennis legends Paul Pinkewich and Trent Carter.
The ping-pong smash will be held over three consecutive Thursday evening in May and June. The hefty prize pool includes $1,500 for first place, $600 for second and $300 for third, plus a stack of extra Noise-related items and spot prizes for best-dressed. The winners will also take away the priceless Ping Pong trophy and associated glory.
Check out the website for details.