Meet Mr Knowitall. Thanks to Samsung's new Social Hub, he knows everything about everybody in his social life. To check out this latest piece of interactive, online entertainment from the M&C Group, visit mrknowitall.com.au starring you and your FB friends.
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We've just commissioned this cool trophy for a competition aimed at promoting our new Soothers website to influential bloggers. We may be biased, but we think it’s pretty freakin’ cool – who wouldn’t want one of these on their desk?
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This is a new Direct piece for Optus Business. Specfically, its meant to sell Optus video communication and collaboration software. Check out the video below for an entertaining explanation of the idea.
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In 2009 Soothers, in partnership with Nova100, launched their get “Get Sooth-o-nated” campaign promoting a series of live Pop-Up concerts featuring both national and international bands playing in unusual locations.
To extend this and open it up to a wider audience we created a website, soothers-sounds.com.au, where anyone can come and create their very own Virtual Pop-Up Concert.
The mechanic is simple, all you need to do is choose a location for your venue using Google Maps and give it a name. Then, and here’s the fun part, using YouTube, people you get to choose five songs that relate to the theme of your venue.
What’s more, we've created a purpose built Augmented Reality Layar application for use with Android and iPhone 3GS phones that allows you to create and view the venues in real world locations.
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Optus "Jetstream Penguin" Facebook Game from Mark. on Vimeo.
This is a Facebook game we've just created for the Optus "Live Life Without Limits" campaign. It's a short, fun and addictive game for players of ranging skill levels. It harnesses the social nature of Facebook with a running leader board so friends can compare scores. You can play it here: facebook.com/optus?v=app_117517381603053.
Undeniably the last 24 months have seen huge growth in the casual and social gaming market. Casual games have become more accessible to mainstream audiences though Facebook, iPhone and now the iPad. This presents an opportunity for brands that can use this channel to communicate with some very large and passionate audiences.
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