Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
M&C Saatchi has cleaned up at the inaugural AdNews Challenge last Sunday.
Taking place at Clifton Gardens reserve, over 450 entrants from over 70 companies contested for industry bragging rights.
M&C Saatchi’s M1 team drew overall with Whybin TBWA for top line honours and our mixed team, which included Mark Creative Director Chris Little also took home first place in the Creative Agency category.
A special mention should go to M&C Saatchi Office Manager Sarah Web who won the individual Woman’s title in a time that actually placed 8th in the men’s!
The AdNews challenge raised over $91,000 for charity Un Ltd (formerly MAYDAY) and a big part of that donation came from the M&C Saatchi fundraising initiative Human Cameras. Human Cameras is collaboration between the M&C Saatchi athletes and several well-known Sydney photographers.
By attaching cameras to each of our athletes we were able to capture a unique perspective of the selected AdNew’s sports in motion. The shots were carefully selected and retouched by our photographers and then put on sale at http://humancameras.mcsaatchi.com.au
M&C Saatchi Creative Director Ben Welsh called the campaign “a brutally simple melding of art and athleticism for a great cause”.
UN LTD Founding Director Kerry McCabe agreed.
“On behalf of disadvantaged and underprivileged young Australians, I can’t thank M&C Saatchi and the photographers enough for getting behind the fundraising effort in such a compelling and innovative way.”
When we heard that our new Managing Director Glynn Honey had over 16 years of experience in digital marketing and played rugby league for Ireland, we were impressed. It seems that we weren’t the only ones - Dave Whittle, Managing Director Australia at M&C Saatchi said few stones were left unturned in the global search for the perfect candidate to lead Mark.
Along with his extracurricular achievements, Glynn brings a wealth of knowledge to the agency. His impressive background includes successfully launching the Australia and New Zealand branch of Joule, WPP’s mobile marketing network as CEO, as well as Managing Director of Isobar, Aegis’ integrated digital service where he launched the rebrand of the Isobar Network in Australia and New Zealand. Prior to that, he held General Manager roles at digital agency @WWW Digital, and the creative and strategy arm of integrated digital agency Hyro.
Glynn’s appointment comes off the back of a prolonged period of new business growth and ground breaking work from the agency. This, combined with a shared entrepreneurial ethos, meant that taking the role was a “no brainer” for the digital pioneer.
“From the outset, Mark demonstrated a clear and refreshing vision of a company structured for the future, rather than being rooted in service models of the past. They have genuinely focused on the idea, explored what is possible and dared to be different – and the results have been inspiring. This approach has earned them the trust of their clients and the gravitas in the market required to allow these ideas to see the light of day. Add to that their history, people, clients and approach – it really was an easy decision.”
We are thrilled to have Glynn on board and are incredibly excited to work together in propelling Mark to another level.
Remember the 80’s, when men were men? When being a man meant an intimate knowledge of Kung Fu, the ability to fire automatic weapons (one handed), speak fluent Cherokee, and above all, support a moustache.
Let me take you back to the manliest show ever filmed. Can you even begin to fathom Magnum PI without his Mo? Everyone knows the name of his mo was Magnum. So the show would just be called PI, which doesn’t sound manly at all. In fact, it sounds like a mathematics based game show which, let’s be honest, wouldn’t exactly ooze masculinity.
Therefore, in the spirit of manliness, Kung Fu and, above all, a good cause, the men of Mark have once again joined the Movember movement. And this time, it’s come from the top – lip that is! Both our CEO Dave Whittle and CD Hamish Stewart have volunteered their top lips, as well as the company logo, to the cause.
Dave recently spent 3 days in Berlin with representatives from M&C Saatchi Group’s 26 offices. What did he learn? The group has produced some amazing work over the past 6 months, the Jagermeister factory tour in Wolfenbuttel includes a generous tasting session, and it’s possible to get a rented BMW up to around 240 km/h on the autobahns (not recommended after a generous Jagermeister tasting).
It was a sad day for the agency when Megan and Gen left Mark to start a new life together in Amsterdam, but they seem to be taking the town by storm. Dave was in the neighborhood last week and caught up with them at a little speakeasy bar called Door 74.
In true Mark style, it was a big night. From what he can recall of the evenings conversation, they’ve landed fantastic roles at Amsterdam Worldwide and BSUR, joined the local Roller Derby competition and mastered the art of riding a bicycle while holding an umbrella.