Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
On a balmy summers night in December, we celebrated the end of another fantastic year with a Warhol-themed Christmas party. Titled ‘The Factory Lives’, the party took place at a resurrection of Warhol’s infamous New York City studio. Project X Consultancy put the party together and brought the theme to life at 1346 Venice – an exclusive warehouse space in Sydney’s Waterloo.
The guest list included the banana from The Velvet Underground & Nico, Lou Reed, Iggy Pop, Mao, Chelsea girls, the Campbell’s Soup can, Marilyn Monroe, some fabulous pop art and an array of different Warhol incarnations. Bob Colacello, editor-in-chief of Interview magazine (circa 1970s) was on hand to document the night and keep the superstars in check.
Hugos Catering kept guests well fed with a delicious menu that included gourmet pizza, sashimi ‘lollipops’ and sliders. The dance floor was in full swing until the leaving lights came on thanks to a live band, DJs and a drag queen dance troupe. There were even make-up artists on standby with costume props to get those underprepared in theme.
With four cases of Arabella Rose and a delicious spread of gourmet delights, we launched our new ’50 Days of Rose’ campaign in our café on Melbourne Cup Day.
Arabella Rose is a new sparkling rosé from Tyrrell's Wines, and a character who’s delighting Facebook newsfeeds with 50 days of adventure, romance and some serious flirtation.
To narrate this whirlwind adventure, we called on romance novelist Ally Blake to pen a tale that takes our character through Sydney, London, Paris, New York, Los Angeles and Melbourne in her quest to find love.
“Usually I have 50,000 words to play with, but ‘50 Days with Rose’ is told via a series of condensed posts that also allow readers to ask questions,” Blake said. “It’s been a fantastic challenge and I can’t wait for everyone to meet her and follow the sensuous journey I’ve created.”
Our Creative Director, Hamish Stewart, added that by sharing the story exclusively on Facebook, we’re able to connect with the right audience in real time. This will enable fans to engage with our character as they would with their friends.
Our resident Chef Vicki Uriarte has thrown open her doors, and secrets, to the staff with a series of nightly cooking courses.
Never have people been so keen to stay back for dinner.
Last Wednesday was the first of the three sessions where Mark and M&C Saatchi Group members began their culinary education with the theme ‘Quick meals on a budget’.
After a brief overview on the metaphysical benefits of cooking, we were split into pairs, with each team given a separate dish to create.
Each pair toiled away, whilst Vicki offered advice on everything from how to chop capsicum to why you salt pasta. And as the cooking neared completion, some interesting trends began to arise.
Whilst the copywriters sang the praises of their food, the art directors took the more aesthetic approach. Account service fretted the food wouldn’t be made on time, and finance decided we had cooked too much.
A big thank you to Vicki for her time, expertise, and patience. And thanks to the boys for cleaning up - everything.
On Wednesday it was time for the kids to get festive at the M&C Saatchi / Mark Children’s Christmas Party. There were party pies, proud parents, face painting, pick and mix, and a portly grey-haired man in a red suit.
The highlight of the party had to be the special appearance of DJ Lance from Yo Gabba Gabba! It was like every single Christmas arrived at once… and was dressed in orange.
The sugar-highs have faded, but the memories remain.
Thursday was a sad day for the agency, when with a few strokes of a razor, our glorious mustachioed men of Mark joined the ranks of their fellow mortals once again.
Sporting haired lips that would make Joaquin Phoenix proud, they managed to raise a huge $3,808 for men's health, which for those of you who love a case study is 26% above target and a staggering 3,808% ROI.
Some impressive figures from some impressive moustaches.