Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.

'Build with Chrome' does us proud.

The Google ‘Build with Chrome’ campaign continues its dream run, picking up the AdNews Digital Campaign of the Year at the recent AdNews Agency of the Year Awards 2012. This award is the latest to recognise the campaign that enabled millions around the world to build their own virtual Lego creations via the Google Chrome browser.

Late last year ‘Build with Chrome’ took out the highly coveted David Ogilvy Creative Award at the 2012 ADMA Awards, which recognised ‘Build with Chrome’ as the most outstanding creative execution of the year. The campaign also took out two Gold, five Silver and one Bronze at the same awards. At the B&T Awards, ‘Build with Chrome’ won Best Digital Campaign, and was recognised in IAB’s Creative Showcase and the FWA (Favourite Web Awards). 

Tags : Digital, Google, AdNews, Build with Chrome

Mark finishes the year with a bang.

It’s always great to finish the year on a high, so it’s nice to have been recognised in some recent local and international awards.

We’re delighted to announce we scored 7 finalists in the upcoming One Show Awards, more than any other agency in the world. To back that up, we also picked up 2 Gold, and 1 Silver at the international Caples Awards in New York. In the Microsites category, we scored 2 of the 3 Golds worldwide – an amazing achievement.

At the local B&T Awards the M&C Saatchi Group was awarded NSW Agency of the Year, while Mark’s ‘Build with Chrome’ for Google won Best Digital Campaign.

IAB’s Creative Showcase recognises the best digital work in the country every two months.  So we were proud that ‘Build with Chrome’ won round 7.2, while in the latest round, our latest Google campaign ‘Movember Games’ was just announced as the runner-up.

All in all it was a stellar 2012 for Mark and the entire M&C Saatchi Group, so we’d like to thank all of our amazing clients. Here’s to 2013!

Tags : Awards, Caples, Google, Chrome, One Show, B&T Awards, IAB Creative Showcase, Movember Games

A big night at the ADMA Awards.

It’s been a big year for Mark and at the 2012 ADMA Awards we were able to see the results of all our hard work. We were thrilled to walk away with 14 awards (19 across the Group) including the highly coveted David Ogilvy Creative Award, which recognised ‘Build with Chrome’ for Google as the most outstanding creative execution of the year.

‘Build with Chrome’ enabled millions around the world to build their own virtual Lego creations via the Google Chrome browser. The campaign took out eight other awards too, including two Gold, five Silver and one Bronze. 

Also amongst the agency’s haul was a Gold, one Silver and two Bronze for ‘FRONTROW’ for Google Australia. During the Vivid Live festival, the ‘FRONTROW’ campaign had hundreds of thousands of people watching, shooting and sharing live events at the Sydney Opera House with a bespoke YouTube gadget that used world-first technology.

We also walked away with a Bronze in Creative for Nestle Purina’s 'Let Sandy Loose', a Facebook application that allows users to let Sandy the dog run riot across their friends’ Facebook pages.

All in all it was a great result for the agency, particularly given that the 2012 ADMA Awards attracted a record number of entries. Other awards included work for Amnesty International, Optus, Woolworths and the Saatchi Gallery.

Congratulations to everyone who contributed to the success of these campaigns and of course, to our wonderful clients.

Here’s the full list of what the agency took home:

 

David Ogilvy Creative Award

‘Build With Chrome’, Google Australia

 

Creative Awards

GOLD, Art Direction, ‘Build With Chrome’, Google Australia

GOLD, Direct Response Digital, ‘Build With Chrome’, Google Australia

SILVER, Apps & New Development, ‘Build With Chrome’, Google Australia
SILVER, Copywriting, 'Art Described', Saatchi Gallery
SILVER, Creative Use of Technology, ‘Build With Chrome’, Google Australia
SILVER, Brand Experience, ‘Build With Chrome’, Google Australia
SILVER, Online Broadcast/Video, ‘FRONTROW’, Google Australia

BRONZE, Creative Use of Technology,  ‘FRONTROW’, Google Australia
BRONZE, Flat Mail, 'See the World through the Eyes of Picasso', Optus
BRONZE, Social Media, 'Let Sandy Loose', Nestle Purina
BRONZE, Websites/Microsite, ‘Build With Chrome’, Google Australia
BRONZE, Websites/Microsite, 'Name Tunnels', Amnesty International
BRONZE, Direct Response Digital, ‘FRONTROW’, Google Australia

 

Effectiveness Awards

GOLD, Publishing & Entertainment, ‘FRONTROW’, Google Australia

SILVER, Publishing & Entertainment, ‘Build With Chrome’, Google Australia
SILVER, Retention & Loyalty, ‘Rewards for Everyone’, Woolworths Everyday Rewards
SILVER, Brand Experience, ‘Build With Chrome’, Google Australia

BRONZE, Brand Experience, 'Name Tunnels', Amnesty International

Tags : Awards, Google, ADMA, David Ogilvy Creative Award

Build with Chrome recognised by FWA and IAB.

Since it launched in July, thousands of people let their imagination loose and have built with LEGO bricks in Google Maps, changing the Australian landscape.

More than just heaps of fun, Build has been introducing people all over the world to the possibilities of the Chrome browser. It’s attracted quite a bit of attention from the awards community, too.

The project was featured as FWA’s Site of the Day on September 3rd – no mean feat when you consider the FWA (Favourite Web Awards) is widely recognized as the number one achievement for innovative web design.

More recently, Build also won IAB Australia’s Creative Showcase, beating work for Nike and others to take pole position in round 7.2.

Needless to say, we’re rather chuffed.

Tags : Google, award, Chrome, lego, build, FWA, site, IAB, creative, showcase

Good AdNews.

You may have already heard Mark has been nominated for the 2011 AdNews Direct Agency of the Year, but we're so excited we wanted to tell you ourselves.

We've actually been nominated every year since the agency’s launch in 2007, which we’re also pretty happy with.

So here's to a repeat of 2009’s winning effort (Hamish and Dave pictured above collecting the goods).

The winner will be announced at the ceremony in Sydney on 23rd February. Go team!

Tags : Awards, AdNews, Direct Agency of the Year