Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
Way back at the end of 2011, Google asked us to come up with some innovative ways of showing the world how amazing their Chrome browser is.
One of its most exciting features is WebGL, which gives it awesome 3D capabilities. So, working closely with Google, we started thinking about one of the world’s favourite three-dimensional objects: LEGO®. And then the team started thinking about Google Maps. And then… well, we had ourselves a project.
Using Google Maps as a base-plate, you can pick a spot anywhere in Australia and New Zealand, then build whatever you like out of LEGO bricks. (Well, almost anything, it’s kept family friendly and advertising free.)
You can then share your build with the world, on Google+ or via a web-link. Anyone can explore the landscape and check out the Builds from multiple angles.
Everything happens in Chrome. It’s open to the entire world, but for now you can only build on sites Down Under.
As you can imagine, a project this epic in scope takes a lot of talented people to bring to life. North Kingdom in Sweden have done an amazing job of creating an experience that’s fun to use and totally integrated with Google Maps. Make, our digital production arm, has also been working hard to create all banners, online video and rich media.
The response has been incredible. Already the project has been picked up by media around the world, including Wired Magazine, Mashable, Engadget, Creativity Online, Digital Buzz, as well as mainstream media like the The Daily Telegraph, SMH, and many more.
We recently launched our new campaign for Australia's leading group-buying brand LivingSocial.
Tasked with creating a flexible campaign that would differentiate LivingSocial from the competition and create strong brand awareness, we drew inspiration from their logo to create four joyfully animated characters.
In a series of animated spots the characters depart their hum-drum everyday world to enjoy a wide range of life-enriching experiences bought through LivingSocial.
To accompany executions on TV, cinema, radio and outdoor, we also created a versatile 'sonic tagline' that captures the energy of the visuals. The phrase 'make life more' is followed by a wide range of different sound effects, each conveying a positive emotion experienced as a result of taking part in a LivingSocial deal.
From the 'wahoooooo' of skydiving and the 'laaaaaaaaa' of karaoke to the 'mmmmmmm' of half-price pizza. These taglines are not only ear-catching on TV and radio, but visually arresting in print and outdoor, where they fill the whole side of a bus.
The brand re-launch campaign has been a joy to work on from day one and we're all super-excited about where we'll get to take it next.
Big shout outs to our friends at Teaspoon Films in New Zealand, Noise International in Glebe and FSM Post Production for helping us bring our vision to life with such panache.
MARK, in conjunction with Google and Sydney Opera House, has produced the world’s first interactive live stream.
FRONTROW is a custom-built YouTube gadget that gives viewers the option to interact and take photos of selected events being streamed live from the Sydney Opera House during VIVID LIVE 2012.
It’s the first gadget of its kind to give users the ability to pan, zoom and capture photos. They can then crop their photos and apply custom filters so they’re ready to share with the world on Google+, Facebook and Twitter.
The event kicked off on Friday the 25th of May streaming Lighting The Sails followed by; Imogen Heap, The Temper Trap and culminating with Amon Tobin on Saturday the 2nd of June.