Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.

Welcome, LivingSocial.

After a five-way pitch we are delighted to welcome our newest client to the Mark roster - Australia’s leading group buying site LivingSocial.

We were briefed to create an integrated campaign which would differentiate LivingSocial from its competition. Creative Director of LivingSocial Australia and New Zealand, Andrew Mamo had some blush-worthy praise for the resulting work:

"We saw a lot of great creative concepts from some of the best agencies in Australia, but Mark's creative really stood out visually and conceptually. They took the brief and they ran with it, producing something fresh and surprising."

We're hoping this means we'll become even more fit, well fed and romantic.

Tags : Living Social, pitch, new business

Celebrating Mardi Gras with Google+.

Our client Google is a Major Partner of the Sydney Gay & Lesbian Mardi Gras, so we’ve just produced a cheeky campaign for Google+ in the lead-up to the event.

The campaign, across press, radio and digital, focuses on two benefits of Google+ for the LGBT community: Circles (controlled sharing) and Hangouts (group video chat).

The Hangouts ad, shown, demonstrates that you can get some honest feedback on your Mardi Gras outfit from up to nine of your friends before flaunting it to the world.

Happy Mardi Gras!

Tags : work, Google, Mardi Gras, Sydney, Circles