Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
M&C Saatchi has cleaned up at the inaugural AdNews Challenge last Sunday.
Taking place at Clifton Gardens reserve, over 450 entrants from over 70 companies contested for industry bragging rights.
M&C Saatchi’s M1 team drew overall with Whybin TBWA for top line honours and our mixed team, which included Mark Creative Director Chris Little also took home first place in the Creative Agency category.
A special mention should go to M&C Saatchi Office Manager Sarah Web who won the individual Woman’s title in a time that actually placed 8th in the men’s!
The AdNews challenge raised over $91,000 for charity Un Ltd (formerly MAYDAY) and a big part of that donation came from the M&C Saatchi fundraising initiative Human Cameras. Human Cameras is collaboration between the M&C Saatchi athletes and several well-known Sydney photographers.
By attaching cameras to each of our athletes we were able to capture a unique perspective of the selected AdNew’s sports in motion. The shots were carefully selected and retouched by our photographers and then put on sale at http://humancameras.mcsaatchi.com.au
M&C Saatchi Creative Director Ben Welsh called the campaign “a brutally simple melding of art and athleticism for a great cause”.
UN LTD Founding Director Kerry McCabe agreed.
“On behalf of disadvantaged and underprivileged young Australians, I can’t thank M&C Saatchi and the photographers enough for getting behind the fundraising effort in such a compelling and innovative way.”
It’s been a big year for Mark and at the 2012 ADMA Awards we were able to see the results of all our hard work. We were thrilled to walk away with 14 awards (19 across the Group) including the highly coveted David Ogilvy Creative Award, which recognised ‘Build with Chrome’ for Google as the most outstanding creative execution of the year.
‘Build with Chrome’ enabled millions around the world to build their own virtual Lego creations via the Google Chrome browser. The campaign took out eight other awards too, including two Gold, five Silver and one Bronze.
Also amongst the agency’s haul was a Gold, one Silver and two Bronze for ‘FRONTROW’ for Google Australia. During the Vivid Live festival, the ‘FRONTROW’ campaign had hundreds of thousands of people watching, shooting and sharing live events at the Sydney Opera House with a bespoke YouTube gadget that used world-first technology.
We also walked away with a Bronze in Creative for Nestle Purina’s 'Let Sandy Loose', a Facebook application that allows users to let Sandy the dog run riot across their friends’ Facebook pages.
All in all it was a great result for the agency, particularly given that the 2012 ADMA Awards attracted a record number of entries. Other awards included work for Amnesty International, Optus, Woolworths and the Saatchi Gallery.
Congratulations to everyone who contributed to the success of these campaigns and of course, to our wonderful clients.
Here’s the full list of what the agency took home:
David Ogilvy Creative Award
‘Build With Chrome’, Google Australia
GOLD, Art Direction, ‘Build With Chrome’, Google Australia
GOLD, Direct Response Digital, ‘Build With Chrome’, Google Australia
SILVER, Apps & New Development, ‘Build With Chrome’, Google Australia SILVER, Copywriting, 'Art Described', Saatchi Gallery SILVER, Creative Use of Technology, ‘Build With Chrome’, Google Australia SILVER, Brand Experience, ‘Build With Chrome’, Google Australia SILVER, Online Broadcast/Video, ‘FRONTROW’, Google Australia
BRONZE, Creative Use of Technology, ‘FRONTROW’, Google Australia BRONZE, Flat Mail, 'See the World through the Eyes of Picasso', Optus BRONZE, Social Media, 'Let Sandy Loose', Nestle Purina BRONZE, Websites/Microsite, ‘Build With Chrome’, Google Australia BRONZE, Websites/Microsite, 'Name Tunnels', Amnesty International BRONZE, Direct Response Digital, ‘FRONTROW’, Google Australia
GOLD, Publishing & Entertainment, ‘FRONTROW’, Google Australia
SILVER, Publishing & Entertainment, ‘Build With Chrome’, Google Australia SILVER, Retention & Loyalty, ‘Rewards for Everyone’, Woolworths Everyday Rewards SILVER, Brand Experience, ‘Build With Chrome’, Google Australia
BRONZE, Brand Experience, 'Name Tunnels', Amnesty International
The Mark offices have been a little tense over the last few days.
Ever since our Movember Games Chrome app went live, the level of competitiveness has gone from friendly to downright not-so friendly.
Made in conjunction with Chrome and Movember the games promote the month of Movember by utilizing the latest browser technology in a fun, innovative and addictive way.
The app was built by our friends at MAKE, Mark’s sister digital and production agency, and will feature four games to roll out over each week of Movember.
Starting with the Lame-Mo, where players must lift and balance a barbell on their top lip, each game follows the progression of Mo growth throughout Movember. All you need to play is a face, a webcam and to have downloaded the Google Chrome browser.
Currently Mark CD Hamish Stewart holds the Lame-Mo record at 25 sec. But many feel this cannot be considered official, as we had to take Hamish’s word for it.
With four cases of Arabella Rose and a delicious spread of gourmet delights, we launched our new ’50 Days of Rose’ campaign in our café on Melbourne Cup Day.
Arabella Rose is a new sparkling rosé from Tyrrell's Wines, and a character who’s delighting Facebook newsfeeds with 50 days of adventure, romance and some serious flirtation.
To narrate this whirlwind adventure, we called on romance novelist Ally Blake to pen a tale that takes our character through Sydney, London, Paris, New York, Los Angeles and Melbourne in her quest to find love.
“Usually I have 50,000 words to play with, but ‘50 Days with Rose’ is told via a series of condensed posts that also allow readers to ask questions,” Blake said. “It’s been a fantastic challenge and I can’t wait for everyone to meet her and follow the sensuous journey I’ve created.”
Our Creative Director, Hamish Stewart, added that by sharing the story exclusively on Facebook, we’re able to connect with the right audience in real time. This will enable fans to engage with our character as they would with their friends.
When we heard that our new Managing Director Glynn Honey had over 16 years of experience in digital marketing and played rugby league for Ireland, we were impressed. It seems that we weren’t the only ones - Dave Whittle, Managing Director Australia at M&C Saatchi said few stones were left unturned in the global search for the perfect candidate to lead Mark.
Along with his extracurricular achievements, Glynn brings a wealth of knowledge to the agency. His impressive background includes successfully launching the Australia and New Zealand branch of Joule, WPP’s mobile marketing network as CEO, as well as Managing Director of Isobar, Aegis’ integrated digital service where he launched the rebrand of the Isobar Network in Australia and New Zealand. Prior to that, he held General Manager roles at digital agency @WWW Digital, and the creative and strategy arm of integrated digital agency Hyro.
Glynn’s appointment comes off the back of a prolonged period of new business growth and ground breaking work from the agency. This, combined with a shared entrepreneurial ethos, meant that taking the role was a “no brainer” for the digital pioneer.
“From the outset, Mark demonstrated a clear and refreshing vision of a company structured for the future, rather than being rooted in service models of the past. They have genuinely focused on the idea, explored what is possible and dared to be different – and the results have been inspiring. This approach has earned them the trust of their clients and the gravitas in the market required to allow these ideas to see the light of day. Add to that their history, people, clients and approach – it really was an easy decision.”
We are thrilled to have Glynn on board and are incredibly excited to work together in propelling Mark to another level.