Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
Dave recently spent 3 days in Berlin with representatives from M&C Saatchi Group’s 26 offices. What did he learn? The group has produced some amazing work over the past 6 months, the Jagermeister factory tour in Wolfenbuttel includes a generous tasting session, and it’s possible to get a rented BMW up to around 240 km/h on the autobahns (not recommended after a generous Jagermeister tasting).
The Sydney Dogs and Cats home receives over 4,000 homeless animals a year and is often at full capacity, relying on donations and public awareness to help find new families for thousands of dogs, cats – even a duck. With this in mind, Gavin Mcleod, Josh Rowe and Jason Woelfl created the ‘Limited Edition’ campaign, designed to educate the public on the plight of the animals at the Sydney Dogs and Cats Home, raising both awareness and funds alike.
‘Limited Edition’ comprises of 63 photographs of the Sydney Dogs and Cats Home residents taken by 21 notable Australian photographers. Each of the prints are individual, signed 1 of 1 creations which will be displayed around Sydney train stations across $225,000 worth of AdShel superlites.
With a photography brief to capture the uniqueness of each animal, the results are truly outstanding. The placement of the prints in high traffic train stations creates an outdoor gallery effect where commuters can meet the dogs and cats from the home, and also have a chance to purchase the unique superlites from eBay to raise money for the Home.
Bidding for the prints began last Thursday night at the launch event, which included attendees such as Bondi Vet Dr Chris Brown and TV personality Claire Hooper. The event, hosted by Dr Katrina Warren, raised more than $3,000 for the SDCH on the night with a silent auction and donations.
The full gallery of prints and a behind the scenes video can be viewed on the campaign microsite which also links to the adoption and donation pages of Sydney Dogs and Cats Home.
The following photographers so generously donated their time and skill:
It was a sad day for the agency when Megan and Gen left Mark to start a new life together in Amsterdam, but they seem to be taking the town by storm. Dave was in the neighborhood last week and caught up with them at a little speakeasy bar called Door 74.
In true Mark style, it was a big night. From what he can recall of the evenings conversation, they’ve landed fantastic roles at Amsterdam Worldwide and BSUR, joined the local Roller Derby competition and mastered the art of riding a bicycle while holding an umbrella.
M&C Saatchi/Mark has blitzed the field in the first round of judging of the News Limited 2011 Young Lions Competition. In the print category, we had the highest number of individual finalists, with 6 creatives making it into the top 19 teams.
The teams will receive a second brief on Monday 9th May, which will need to be completed within 24 hours. The winning team will then be flown to Cannes to attend the 58th International Festival of Creativity and represent Australia in the Worldwide Young Lions Competition.