Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.

Online Video 101.

Our Managing Director Simone Blakers recently wrote a column in AdNews on the virtues of online video.
We thought we'd list the five main points on how to best use it here:

1    Tell your brand story.

Give your brand perception some context. From a look behind the scenes to brand history or perhaps your brand positioning. Dove Evolution's video is a clear message to their consumer

2    Bring your product benefits to life.

Will It Blend is a clear example of this, but others (e.g.. ice.com) are using video to increase sales and Qantas Frequent Flyer 'Dave' videos successfully explain complex messages by using a friendly presenter to guide the user.

3    Leverage Sponsorships and Partnerships.

Customer endorsements, live event streaming and interviews are just some of the ways sport can get involved. Check out any sports person's Facebook page for contextual examples.

4    Utilise new technology.

This includes personalised video rendering to using video in banners. e.g. ANZ's recent 'Sneaky Thief' campaign that we produced in 2010.

5    Encourage Participation.

User-generated video content has been massive with a recent Doritos and Pepsi commercial competition for customers to create a superbowl-airing ad. Also the stunningly-successful Old Spice campaign used on-the-spot video responses to customer twitters and comments.

As you can see, there's a lot of scope for video online and it might just be the start of a great conversation with your customer!

Tags : Knowledge

Word Lens.

We haven't dropped some knowledge on you for a while so here is an amazing App that translates signs in realtime just by holding your camera over the sign you want to understand. We think this has lots of potential; along with google translate and similar apps it's a great tool for travellers.

Watch the video here

 

Author: @sparkweston

Tags : Knowledge

New Talent.

Some fresh talent has made its way into Mark recently.

Alick Hyde, Account Manager @ Mark Melbourne

After graduating Uni with a history degree Alick took a 180 turn, heading out of Northern England and into marketing in London. Three years of battling the tube and financial crashes wore him down and he caught a flight to Australia, eventually making his way to Mark via Clemenger and the beach.

On those odd evenings and weekends when he hasn’t been managing financial clients in both the UK and OZ, Alick has been known to occasionally pick up a camera and spin a few tunes on the wheels of steel.

We welcome Alick to a busy 2011!!

Tags : Culture