Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
As well as Becs picking up the Young Direct Marketer of the Year award, M&C Saatchi/Mark came away with 9 awards from 14 finalists, including 1 gold, 3 silver and 5 bronze – a huge result!
EFFECTIVENESS: LIMITED EDITION (Sydney Dogs and Cats Home) - Bronze PING-PONG BY NOISE (Noise) - Bronze FEED A FRIEND (Pizza Hut) - Bronze
CREATIVE: MAKE CYBERSPACE A BETTER PLACE (Optus) - Gold (Art Direction) MAKE CYBERSPACE A BETTER PLACE (Optus) - Silver (Copy) MAKE CYBERSPACE A BETTER PLACE (Optus) - Bronze (DM)
LIMITED EDITION (Sydney Dogs and Cats Home) - Campaign - Silver LIMITED EDITION (Sydney Dogs and Cats Home) - Out of Home - Silver
DIGITAL FEED A FRIEND (Piza Hut) - Bronze
Congratulations to all the teams that contributed to the success and a huge thank you to our wonderful clients for making the campaigns happen.
Last night Rebecca Bezzina (pictured above left with Mark MD Simone Blakers) won 2011 ADMA Young Direct Marketer of the Year. It’s a huge achievement and we’re extremely proud of her. The award was given in recognition of her ability to take direct strategy and apply it to innovative new media.
She gets a big trophy and a big trip to Las Vegas for her troubles. Watch this space for updates on her adventures during 2012 as winner.
The Ping-Pong by Noise DM piece is doing the rounds at the award shows as we speak and is proving to be a real contender. Not only is it a finalist in multiple categories in the upcoming ADMA and Caples awards, but the video just picked up a bronze medal for best sound design at the prestigious London International Awards. This is a huge achievement as it was the only Australian piece to even be nominated in the category.
We've just launched Bean Blitz, an addictive Facebook game for Nescafé Gold. Have a go and see if you can line the beans up and grow your Arabica tree by keeping the perfect balance of altitude, sunlight and moisture.
The M&C Saatchi Group Christmas party was awash with margaritas and marauding mock-Mexicans last week as we celebrated Tijuana-style.
The theme was Mexican Day of the Dead and the result was something that Tarantino would be proud of with blood, make-up and questionable dance moves in spades.
From what we can recall, it was a night to remember.
