On Wednesday it was time for the kids to get festive at the M&C Saatchi / Mark Children’s Christmas Party. There were party pies, proud parents, face painting, pick and mix, and a portly grey-haired man in a red suit.
The highlight of the party had to be the special appearance of DJ Lance from Yo Gabba Gabba! It was like every single Christmas arrived at once… and was dressed in orange.
The sugar-highs have faded, but the memories remain.
Oh to be a kid again….
Thursday was a sad day for the agency, when with a few strokes of a razor, our glorious mustachioed men of Mark joined the ranks of their fellow mortals once again.
Sporting haired lips that would make Joaquin Phoenix proud, they managed to raise a huge $3,808 for men's health, which for those of you who love a case study is 26% above target and a staggering 3,808% ROI.
Some impressive figures from some impressive moustaches.
Well done men.
As well as Becs picking up the Young Direct Marketer of the Year award, M&C Saatchi/Mark came away with 9 awards from 14 finalists, including 1 gold, 3 silver and 5 bronze – a huge result!
EFFECTIVENESS:
LIMITED EDITION (Sydney Dogs and Cats Home) - Bronze
PING-PONG BY NOISE (Noise) - Bronze
FEED A FRIEND (Pizza Hut) - Bronze
CREATIVE:
MAKE CYBERSPACE A BETTER PLACE (Optus) - Gold (Art Direction)
MAKE CYBERSPACE A BETTER PLACE (Optus) - Silver (Copy)
MAKE CYBERSPACE A BETTER PLACE (Optus) - Bronze (DM)
LIMITED EDITION (Sydney Dogs and Cats Home) - Campaign - Silver
LIMITED EDITION (Sydney Dogs and Cats Home) - Out of Home - Silver
DIGITAL
FEED A FRIEND (Piza Hut) - Bronze
Congratulations to all the teams that contributed to the success and a huge thank you to our wonderful clients for making the campaigns happen.
Last night Rebecca Bezzina (pictured above left with Mark MD Simone Blakers) won 2011 ADMA Young Direct Marketer of the Year. It’s a huge achievement and we’re extremely proud of her. The award was given in recognition of her ability to take direct strategy and apply it to innovative new media.
She gets a big trophy and a big trip to Las Vegas for her troubles. Watch this space for updates on her adventures during 2012 as winner.
The Ping-Pong by Noise DM piece is doing the rounds at the award shows as we speak and is proving to be a real contender. Not only is it a finalist in multiple categories in the upcoming ADMA and Caples awards, but the video just picked up a bronze medal for best sound design at the prestigious London International Awards. This is a huge achievement as it was the only Australian piece to even be nominated in the category.
