Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.

Optus Business People 3.

This is a new Direct piece for Optus Business. Specfically, its meant to sell Optus video communication and collaboration software. Check out the video below for an entertaining explanation of the idea.


Sorry Syd...

In a move that's done nothing to ease the age old Sydney/Melbourne rivalry, the Melbourne office welcomed the addition of two new Digital Designers to the team last week.

Only problem is, fun-loving Steve and adorable Fuji were poached from our Sydney Office.

Let's just say, despite the apparently warmer weather up there - they sure can send a frosty email...

Soothers Sounds.

In 2009 Soothers, in partnership with Nova100, launched their get “Get Sooth-o-nated” campaign promoting a series of live Pop-Up concerts featuring both national and international bands playing in unusual locations.

 To extend this and open it up to a wider audience we created a website, soothers-sounds.com.au, where anyone can come and create their very own Virtual Pop-Up Concert.

 The mechanic is simple, all you need to do is choose a location for your venue using Google Maps and give it a name. Then, and here’s the fun part, using YouTube, people you get to choose five songs that relate to the theme of your venue.

What’s more, we've created a purpose built Augmented Reality Layar application for use with Android and iPhone 3GS phones that allows you to create and view the venues in real world locations.

Tags : Culture, work, Nestle, AR, Technology

NRMA 'Car Inspector' iPhone App.


We're very proud of our latest iPhone App. 'Car Inspector' is now available in the App Store, and it's already doubled its targets. The NRMA Insurance 'Car Inspector' app is a great example of branded utility. It allows you to instantly compare the latest safety, environmental and security information between any new cars in Australia. You can read more about it here or here. Check it out in the App Store and feel free to rate it.

Tags : work, Software, iPhone, Apps


Napoleon once said that an army marches on its stomach. And the same can be said for a Digital, Direct and Data shop. Ok, we don't exactly march, but lunchtime is everyone's favourite part of the day. That's because we have our very own Lu Beal, who makes the yummiest food imaginable. Here's a sample from today, in Lu's own words:

Sandwiches are here for your taste and pleasure.

Soup today is a Ribolita.... Sorry, I mean a vegetable and chickpea  
soup with silverbeet and parmessan. This little lady will be served  
with a pumpkin sourdough or an olive and onion loaf. Say hello to $4.50

Brownies are here $1.50


Tags : Culture, Food