Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
This is a Facebook game we've just created for the Optus "Live Life Without Limits" campaign. It's a short, fun and addictive game for players of ranging skill levels. It harnesses the social nature of Facebook with a running leader board so friends can compare scores. You can play it here: facebook.com/optus?v=app_117517381603053.
Undeniably the last 24 months have seen huge growth in the casual and social gaming market. Casual games have become more accessible to mainstream audiences though Facebook, iPhone and now the iPad. This presents an opportunity for brands that can use this channel to communicate with some very large and passionate audiences.
Without doubt this is the most important piece of equipment at Mark. That’s why it takes pride of place in our building. Our Vibiemme espresso machine is pretty much in constant use. And it’s freely available to all members of staff. For those who don’t know their Flat Whites from their Cappuccinos, we also have a coffee shop with our own barista. But that’s for another blog post.
The finalists for the effie Awards 2010 (Australia's annual effectiveness awards) are in, and I'm delighted to report that Mark have bagged seven:
WESTFIELD: All I want for Christmas- Most Original Thinking, Best Small Budget. OPTUS: Tape Recorder: Best Small Budget, Best Return on Investment, Most Original Thinking. QANTAS: Frequent Flyer: Consumer Services and ROI.
In total, the M&C Saatchi group have 10 Finalists. A great showing all round.
To celebrate the Indigenous players in the AFL, we helped Qantas with this unique 'Boots & Dreams' exhibition. It was created using the actual boots of Indigenous players from clubs across the AFL, which were then painted by the group of Indigenous artists at Gilimbaa. The result is a visually stunning combination of Indigenous culture, sport and art.
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