Welcome to Mark. A Direct, Digital and Data Agency. These are some of the projects we've been working on, social events we've been to, things that have inspired us, and the kinds of people we're looking for to join our team.
A recent article from eConsultancy (2010) found that digital marketing will account for 24% of all marketing spend this year. Despite this growth, the industry as a whole still finds it difficult to correlate the success of their marketing initiatives.
Mark is different. We aim to quantify the success of every piece of digital work, be it a banner or campaign. To achieve this, we place a strong emphasis on leveraging all forms of Data in both our campaign planning and optimisation.
But one of the problems with Data is that it's pretty hard to digest. That's why we love this foursquare data visualisation from Movity.com. It basically visualised the foursquare data of one of our team @calebo, as he checked into all his fav foursquare locations. You can see it in action here. Can you guess where he's been going?
We've just commissioned this cool trophy for a competition aimed at promoting our new Soothers website to influential bloggers. We may be biased, but we think it’s pretty freakin’ cool – who wouldn’t want one of these on their desk?
In the red corner, weighing in at a mean 200 pounds, our very own junior creatives, Lee Phillips and Mel Stevens.
In the blue corner: a junior team from Cubed Communications who we’ve never met.
The brief? Make cask wine cool.
Will they cover themselves and the agency in a rainbow-threaded cloak of glory? Or will they be left to drown in a bitter cocktail of Coolabah and redundancy? Come down to The Brood Box, 8 Rankins Lane, Melbourne on the 19th of August at 6.30pm and find out.
This is a new Direct piece for Optus Business. Specfically, its meant to sell Optus video communication and collaboration software. Check out the video below for an entertaining explanation of the idea.
In a move that's done nothing to ease the age old Sydney/Melbourne rivalry, the Melbourne office welcomed the addition of two new Digital Designers to the team last week.
Only problem is, fun-loving Steve and adorable Fuji were poached from our Sydney Office.
Let's just say, despite the apparently warmer weather up there - they sure can send a frosty email...
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